My goal is to create content that impacts and drives results, keeping the customer in mind in content and product marketing. It’s all about the customer for me.

By incorporating SEO and content strategy, I have helped B2B and B2C brands publish and distribute content that aligns with their business goals. I wrote (and still write) with research and data in mind. I strive to create content (especially landing pages, newsletters, and more) that changes how you see the world.

I have worked closely with the Sales, Product, Web Development, Design, and Customer Success teams. My other experiences include managing ad campaigns, performance analysis, social media marketing, and email marketing—all of which I learned as a generalist. I am a keen learner and am currently learning more about coding, UX design, product marketing, and data analysis.

While my roots are in content marketing, product marketing was a natural progression. Today, I have managed feature and product launches, and have started customer feedback and win-loss interviews from scratch to research my target audiences and personas. These results have shaped onboarding content, sales enablement, product roadmaps, and more. Because, again, it’s all about the customer and creating value for both my clients and the customer.

In my free time, I love to spend time in the backcountry (I’m either in skis or hiking boots - that’s me in the photo, I’m 5’2” and tiny!), travel, dance, knit, sail, and cook! I am also an ambassador for NPower Canada where I volunteer to help women break into tech and have participated in Colour the Trail’s and Mountain Mentor’s mentorship programs to help diversify and create safe and inclusive outdoor spaces in BC.