In my first month of working at the Remote Company, one of my first tasks was to improve MyZenTeam’s homepage content. To start, I worked with our in-house designers, developers, and product managers to align on branding and brand messaging. I have had the incredible opportunity to shape MyZenTeam’s brand through words and content design with a talented team.

We managed to form a brand voice, figure out a market fit, and change our brand messaging. From the taglines, feature descriptions, and unique selling points, the homepage underwent a content makeover. MyZenTeam’s site health improved by 7%, is ranking for 10% more keywords and is gaining 14% more organic traffic in 2 months.

In addition, I am developing a content distribution strategy to distribute our content on channels that will increase our brand awareness. I can’t wait to share them with you in a month or two!

MyZenTeam is a culture-defining employee engagement platform and communication tool for asynchronous teams created by the Remote Company.

The Remote Company strives to create SaaS solutions for various business areas. This includes marketing automation (MailerLite), affiliate marketing (Partnero), web building (Ycode), and async team engagement (MyZenTeam).