Hello! Bonjour! Selamat Datang! 你好!

I am a full-time Manager, Content and Product Marketing, and Value Architect in Canada. When I’m not working my 9-5, I’m in the mountains (so PNW!). I am passionate about delivering value through crafting data-driven, product-led, and human-centered content, positioning, messaging, and GTM strategies that champion VoC to convert prospects to sticky champions and increase customer engagement and retention. I have written for various B2B and B2C clients in my full-time and freelance careers, from wineries to software, for different target audiences and personas.

I want to work with you, so here’s a warm welcome to my portfolio!